NEWS
Accor, ICD, and Valor Hospitality launch 999-key Hotel Cluster in Dubai’s Deira Waterfront
Accor, in partnership with Investment Corporation of Dubai (ICD) and Valor Hospitality Partners, has unveiled a strategic six-hotel cluster in Dubai’s Deira Waterfront. Comprising 999 rooms under the Novotel, ibis Styles, Mercure, and Adagio brands, this launch marks a major expansion of midscale and economy offerings in the region.
In a landmark development for Dubai’s hospitality sector, Accor, ICD, and Valor Hospitality Partners have announced the launch of a six-hotel cluster in the heart of Deira Waterfront, part of the Deira Enrichment Project. With a combined total of 999 keys, this initiative blends three existing properties with three new Accor-branded hotels, all of which will now be managed by Valor Hospitality Partners.
Officially opened on 1 April 2025, the cluster features a brand mix that appeals to a broad range of travelers. The established properties include ibis Styles, Aparthotel Adagio, and Mercure, while the newly introduced hotels add Novotel, another ibis Styles, and a second Mercure to the lineup. This diverse portfolio caters to both short and extended stays, business and leisure travelers, and those seeking locally inspired, affordable experiences.
The development underscores Accor’s strategy to expand its premium, midscale, and economy brands across the Middle East. It also reflects a growing demand for accessible, high-quality accommodations in key tourism and commercial hubs like Deira, known for its cultural vibrancy and economic activity.
Valor Hospitality Partners emphasized the importance of sustainable, community-driven growth in this collaboration. The six-hotel cluster exemplifies the company’s regional commitment, aligned with its motto “A Whole World of Local,” highlighting local integration and global standards of hospitality. Through close ties with property developer Ithra Dubai and a focus on financial and operational efficiency, Valor aims to deliver consistent performance across the portfolio.
For Accor, this expansion reflects a deeper alignment with the UAE's national tourism and economic goals, particularly in enhancing infrastructure to meet the rising expectations of international and domestic travelers. It also demonstrates confidence in midscale and economy segments, which have shown strong performance in the region.
Furthermore, the partnership places a strong emphasis on sustainability, aligning with UAE’s broader environmental and employment goals. Initiatives such as resource conservation, skill development, and local employment are integral to the operations, ensuring long-term value creation for the local community.
With over 290 properties currently in operation and 130 more planned in the Middle East by 2028, Accor continues to solidify its position as a key player in the region’s evolving hospitality landscape. The new Deira cluster, managed by Valor, sets a new benchmark for innovative, scalable hospitality operations that serve the needs of modern travelers.
Source: Accor
TAGS
By using the website, you agree to the use of cookies in accordance with your browser settings.
Privacy Policy