Cambria Hotels expands with openings in Texas and Oregon

The two hotels bring the Cambria experience to very different markets. In Euless, the brand is positioned within the Dallas-Fort Worth Metroplex, one of the most important transportation and business regions in the United States. In Bend, the brand enters a Central Oregon destination known for outdoor recreation, craft beer, cultural attractions and access to the mountains.

Together, the openings demonstrate the flexibility of the Cambria model. The brand can work in airport-connected business markets, fast-growing metropolitan areas and leisure-led outdoor destinations. This gives Choice Hotels a broader platform for upscale expansion across the country.

Cambria Hotel Euless - DFW Airport South is located in the heart of the Dallas-Fort Worth Metroplex. The hotel offers convenient access to Dallas Fort Worth International Airport, one of the busiest transportation hubs in the United States. Its location makes it relevant for business travellers, airline-connected guests, meetings demand and visitors moving across North Texas.

The property features 107 design-forward guestrooms and suites. Its accommodation offer is intended for modern travellers who want comfort, functionality and a stronger sense of place than a standard airport-area stay. Cambria’s design approach helps position the hotel as an upscale alternative in a highly competitive regional market.

Food and beverage is also part of the hotel’s offer. Cambria Hotel Euless - DFW Airport South includes an on-site restaurant and bar serving locally inspired fare. This supports the brand’s focus on flexible dining and beverage options shaped by the surrounding destination.

The hotel also provides complimentary airport transportation. This is an important practical feature for guests using DFW Airport, especially business travellers and short-stay visitors who value speed and convenience. It strengthens the hotel’s role as an airport-accessible base with a more elevated guest experience.

Meeting facilities add another layer to the property’s appeal. The hotel is positioned to serve smaller corporate meetings, local business events and group demand connected to the Dallas-Fort Worth region. This supports its role beyond transient overnight stays.

The Euless location also gives guests access to major regional attractions. Nearby points of interest include AT&T Stadium, historic downtown Grapevine, entertainment districts, dining venues and business destinations across North Texas. This broadens the hotel’s reach across leisure, events, sports and corporate travel.

The opening is especially relevant because the Dallas-Fort Worth region continues to grow rapidly. A hotel that combines airport access, local character and upscale positioning can benefit from both business expansion and leisure movement across the metroplex. Cambria’s entry in Euless reflects that demand.

The second opening, Cambria Hotel Bend - Mt. Bachelor, brings the brand to Central Oregon. Located near the Old Mill District and Downtown Bend, the hotel offers access to one of the Pacific Northwest’s most popular outdoor and lifestyle destinations. Its setting gives Cambria a strong leisure-oriented property in a market shaped by nature, recreation and local culture.

The Bend hotel features 131 design-forward guestrooms and suites. Like other Cambria properties, it is designed around modern upscale travellers seeking comfort, local relevance and contemporary design. Its room product supports both short leisure breaks and longer stays connected to outdoor activities.

The hotel includes an on-site restaurant and bar, giving guests a convenient food and beverage option on property. This is particularly important in a destination such as Bend, where dining and beverage culture are part of the visitor experience. The hotel’s offer is designed to complement the city’s wider culinary and social scene.

Outdoor gathering spaces are another defining feature. The property includes inviting areas with a fire pit and cornhole, creating a relaxed setting for guests after a day of exploring. These touches support the hotel’s lifestyle positioning and connect naturally with Bend’s casual outdoor culture.

The hotel is also close to several of Bend’s most recognisable attractions. Guests can access the Deschutes River, Hayden Homes Amphitheater and Mount Bachelor, as well as local dining, shopping and entertainment. This gives the property a strong leisure base throughout the year.

Mount Bachelor is a major demand driver for the destination. In winter, the area draws skiers and snowboarders, while warmer months support mountain biking, hiking and outdoor exploration. This year-round recreation base gives Cambria Hotel Bend - Mt. Bachelor a strong seasonal mix.

Bend has also become known for its craft beer scene. The city’s breweries and food and beverage culture attract visitors beyond traditional outdoor travellers. A Cambria hotel in this market can appeal to guests seeking both adventure and local lifestyle experiences.

The opening in Bend reflects a broader trend in upscale hotel development. Destinations with strong outdoor identity, population growth and lifestyle appeal are increasingly attractive for hotel brands. Travellers are looking for places where nature, dining, culture and accommodation come together in a more experience-led stay.

Across both hotels, Cambria’s brand identity remains consistent. The brand is designed for modern upscale travellers and emphasises design-forward accommodations, flexible food and beverage, locally inspired details and experiences that reflect the surrounding community. This allows each property to feel connected to its destination while remaining part of a recognisable brand platform.

For Choice Hotels International, the openings strengthen an upscale portfolio that continues to grow. Cambria now has more than 75 hotels open across the United States and more than 50 properties in the pipeline. The brand’s presence extends across approximately 75% of the top 25 U.S. markets, giving it meaningful national reach.

Upcoming Cambria openings are expected in key destinations including Boston, Colorado Springs, Jacksonville and the brand’s first hotel in Canada. These future projects will further extend Cambria’s footprint across North America and support Choice Hotels’ strategy in the upscale segment.

The expansion of Cambria also fits within Choice Hotels’ broader upscale and upper-upscale strategy. The company’s portfolio in these categories includes Cambria Hotels, Ascend Collection, Radisson, Radisson Blu and Radisson Individuals. Together, these brands give Choice a stronger position in segments where guests increasingly value distinctive design, experience and location.

This portfolio approach is important for owners and developers. Choice Hotels can offer different brand options for different asset types, markets and investment strategies. Cambria is particularly suited to upscale hotels that combine local design, efficient operations and modern guest expectations.

The company’s distribution platform also supports the brand’s growth. Choice Hotels offers franchisees access to reservations systems, commercial support and the Choice Privileges loyalty programme. For owners, this can help strengthen visibility and guest acquisition in competitive markets.

Choice Privileges is also part of the guest proposition. Cambria hotels participate in the programme, allowing members to earn and redeem points for reward nights across the wider Choice portfolio. The programme recently introduced a refreshed rewards experience designed to help members earn rewards more frequently and access additional benefits.

Choice Hotels’ scale gives the Cambria brand a substantial commercial foundation. The company has more than 7,500 hotels, representing more than 660,000 rooms, in 49 countries and territories. Its portfolio spans 22 brands, from full-service upper-upscale properties to midscale, extended-stay and economy hotels.

Within that wider system, Cambria plays a specific role. It allows Choice to compete for guests and owners in the upscale space while maintaining a brand identity focused on design, comfort and local character. This helps the company move beyond its traditional midscale and extended-stay strength into higher-positioned segments.

The openings in Texas and Oregon also show how Cambria is selecting markets with multiple demand drivers. Euless offers airport access, business travel, sports and regional entertainment. Bend offers outdoor recreation, lifestyle travel, craft beer, cultural venues and year-round leisure appeal.

This dual-market strategy helps protect the brand from dependence on one demand type. Business travellers, leisure guests, event visitors, outdoor enthusiasts and regional travellers can all become part of Cambria’s customer base. For a growing upscale brand, that diversification is valuable.

The two new hotels also reinforce the importance of local relevance in modern hospitality. Travellers increasingly want hotels that feel connected to the places they visit. Cambria’s use of locally inspired design, food and public spaces helps answer that expectation while still offering the reassurance of a national brand.

For Cambria Hotel Euless - DFW Airport South, that means blending airport convenience with North Texas access and a more polished upscale experience. For Cambria Hotel Bend - Mt. Bachelor, it means connecting guests to Central Oregon’s outdoor lifestyle, local dining, gathering spaces and mountain recreation.

With 107 guestrooms and suites in Euless, 131 guestrooms and suites in Bend, locally inspired food and beverage, meeting facilities, lifestyle amenities and access to key regional attractions, the two openings mark another step in the expansion of Cambria Hotels. They strengthen Choice Hotels International’s upscale momentum and bring the brand to two distinct U.S. destinations where business, leisure and lifestyle travel continue to grow.