NEWS
Dusit International Launches Ninth Brand – Dusit Hotels
Dusit International, Thailand’s renowned hospitality and property development company, has officially launched its ninth hotel brand – Dusit Hotels – further expanding its presence across the global lodging spectrum. Positioned in the upper-upscale segment, the brand is designed to combine international hospitality standards with strong local identity, catering to both business and leisure travelers seeking refined and culturally rooted stays.
The new brand has already debuted in three strategic markets: Dusit Hotel Doha in Qatar, Dusit Le Palais Tu Hoa, Hanoi in Vietnam, and Dusit Hotel AG Park, Chengdu in China. A fourth property – Dusit Hotel Greenhills, Manila – has been signed and is scheduled to open in 2026, indicating strong momentum and demand in key cities across Asia and the Middle East.
Developed in response to hotel owners' increasing demand for distinctive properties that balance brand identity with regional nuances, Dusit Hotels are crafted around the tagline “Distinctly Elevated, Perfected by Place.” These properties blend Thai-inspired hospitality with local cultural elements, featuring curated art, wellness-focused amenities, smart technologies, and market-relevant facilities such as destination dining and multi-functional event spaces.
Each existing property showcases the brand’s commitment to meaningful experiences:
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Dusit Le Palais Tu Hoa, Hanoi pays homage to Vietnamese heritage through design inspired by Princess Từ Hoa and offers curated storytelling and dining.
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Dusit Hotel AG Park, Chengdu emphasizes sustainability, with nature-based guest activities and farm-to-table cuisine aligned with Dusit’s Tree of Life initiative.
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Dusit Hotel Doha, with 261 rooms and 96 apartments, integrates the Devarana Wellness concept, from in-room rituals to a full-floor spa, bringing well-being to the core of the guest journey.
Scheduled for Q4 2026, Dusit Hotel Greenhills, Manila will occupy the top 10 floors of Primex Tower in San Juan City. The 200-key property will include signature dining at Benjarong Thai Restaurant, an all-day dining venue, rooftop bar, pool, and a ballroom with panoramic city views.
Gilles Cretallaz, Chief Operating Officer of Dusit International, emphasized that the launch of Dusit Hotels supports the group’s strategy of evolving Dusit Thani into a luxury-only brand while anchoring its presence in the upper-upscale market. The new brand gives owners more flexibility to localize guest experiences while benefiting from Dusit's global systems and operational expertise.
Siradej Donavanik, Vice President – Development (Global), confirmed that Dusit expects to sign eight more Dusit Hotels over the next two years, further expanding in key gateway cities and resort destinations.
Dusit International now operates 294 properties across 18 countries, with a portfolio that includes nine distinctive brands such as Devarana – Dusit Retreats, Dusit Thani, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, Dusit Suites, and Elite Havens. The launch of Dusit Hotels reaffirms the company’s dynamic growth and its ability to meet evolving market demands in global hospitality.
Source: Dusit International
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