Hilton Unveils LivSmart Studios - a New Extended-Stay Hotel Brand

LivSmart Studios by Hilton joins Hilton's portfolio of 22 brands, focusing on providing a reliable and consistent foundation for long-stay guests. Chris Silcock, President of Global Brands and Commercial Services at Hilton, emphasizes the brand's innovation to cater to the evolving needs of travelers. The extended-stay segment, valued at $300 billion, is deemed ripe for LivSmart Studios' entry, with the brand addressing the distinct needs of long-term guests.

"From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion,” said Chris Silcock, president, global brands and commercial services, Hilton. "At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.”

"After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official," said Isaac Lake, brand leader, LivSmart Studios by Hilton. "With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow. It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners."

The LivSmart Studios hotels aim to fill a void in the market by offering essential amenities for a superior long-term stay experience. Three key elements define the brand:

1. Deliberate Design: The hotels feature warm wood tones, a modern farmhouse-inspired palette with industrial touches, outdoor patios with grills, a communal fire pit, and comfortable seating, creating a homely ambiance.

2. Spacious Studio Apartment-Style Accommodations: Thoughtfully crafted suites offer adaptable layouts, spacious bathrooms, ample storage, efficient closet design, and movable, multi-purpose furniture. Fully equipped kitchens include a full-sized refrigerator, dishwasher, microwave, and a two-burner stovetop.

3. Nontraditional Lobby Experience: The hyper-functional lobby ensures clear sight lines from the front desk to fitness and laundry areas, along with a simple retail market. This design aims to create a safe and welcoming environment for long-stay guests.

LivSmart Studios by Hilton will be part of Hilton Honors, the company's loyalty program, offering members various benefits such as flexible payment options, exclusive discounts, free Wi-Fi, and access to the Hilton Honors mobile app. The groundbreaking of the brand's inaugural hotel in Kokomo, Indiana, signifies the beginning of LivSmart Studios' entry into the market, with an expected opening by late summer of 2024.

Source and photo: Hilton