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La Suite Novotel by ALL – Redefining Football Hospitality at Parc des Princes

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Accor, through its iconic Novotel brand and the ALL (Accor Live Limitless) loyalty program, has unveiled a first-of-its-kind luxury hospitality experience within Paris Saint-Germain’s (PSG) legendary stadium, Parc des Princes. Named La Suite Novotel by ALL, this permanent hotel room redefines the traditional football match experience, offering fans and visitors the chance to immerse themselves in live games from the unparalleled comfort of a suite overlooking the pitch.

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Photo: La Suite Novotel by ALL.com (Accor)

A Fusion of Sports and Luxury

La Suite Novotel by ALL isn’t just about proximity to the action—it offers a complete luxury experience for those who want more than just a seat in the stands. Situated within the heart of PSG's stadium, the suite allows guests to view matches directly from the room, turning football into a private spectacle. Equipped with a sleek, modern design, the suite is adorned with PSG-themed decor while offering all the comforts one would expect from a Novotel hotel. The view of the pitch is breathtaking, making it one of the most exclusive ways to watch a live game.

This project underscores the continued collaboration between PSG and Accor, with the latter serving as a principal partner and sponsor of the football club. Accor’s goal is to offer unforgettable experiences that blend the worlds of hospitality and sports, showcasing how its brands like Novotel and its ALL loyalty program can go beyond traditional hotel services.

Unique Perks for Guests

Beyond the luxury accommodations, La Suite Novotel by ALL offers a suite of exclusive services that elevate the stay to an unforgettable level. Guests have access to:

  • Exclusive stadium tours, offering a behind-the-scenes look at the history and architecture of Parc des Princes.
  • Premium dining experiences, with curated meals served in-suite, allowing fans to enjoy gourmet food while watching the game.
  • VIP access to PSG events, including potential opportunities to meet and greet PSG legends, further blurring the lines between sports and personal experience.

This initiative is aligned with the broader strategy of ALL to provide members with access to extraordinary and unique experiences. By booking La Suite Novotel by ALL, guests can earn points in the loyalty program, which can be redeemed for a wide range of benefits across Accor’s vast network of properties and services globally.

Elevating the Matchday Experience

La Suite Novotel by ALL provides a new way for fans to experience live sports. While many football enthusiasts settle for watching games from crowded stands, this suite allows guests to enjoy a match in privacy and style. This isn’t just a temporary installation either—La Suite is a permanent feature of the Parc des Princes, ensuring that fans and visitors will be able to indulge in this unique offering for years to come.

According to Accor, the goal behind the suite is to create an "unparalleled fusion of sporting passion and exceptional hospitality," combining the thrill of live football with world-class comfort. The experience represents the next step in Accor’s mission to integrate hospitality into lifestyle and entertainment, where football matches become a gateway to unforgettable moments.

For football lovers and luxury seekers alike, La Suite Novotel by ALL at Parc des Princes offers an experience unlike any other. By blending the excitement of a PSG match with the comfort and exclusivity of a high-end hotel stay, Accor has created a new benchmark for sports hospitality. Whether it's a once-in-a-lifetime occasion or a special treat for loyal supporters, this suite redefines how live sports can be experienced.

Source: Accor

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