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Lohono Stays makes European debut with design-led Villas on Italy’s Lake Garda
Lohono Stays by Isprava Group has entered the European market with a new collection of luxury villas on the shores of Lake Garda in Italy, targeting affluent travellers seeking high end, home-style stays. The launch positions Lake Garda as a quieter, more intimate alternative to Italy’s traditional hotspots, especially for discerning Indian guests. Set against a backdrop of lake and Alpine scenery, each villa has been curated to offer a distinct sense of place through design, history and atmosphere. The move marks a strategic expansion for the brand beyond its established Indian and international leisure destinations.
The new Lohono Stays collection at Lake Garda is designed to combine privacy with a resort-like amenity mix. Each villa features private pools and gardens, stone gazebos and saunas, creating self-contained retreats that still offer access to curated experiences. The company is layering in a range of on-demand services, from yoga, tennis and golf to personal chefs, cooking lessons, guided treks and boat tours with a private skipper, so guests can tailor their stay to wellness, gastronomy or outdoor exploration without leaving the villa environment.
According to Nibhrant Shah, managing director and co-CEO of Isprava Group, the choice of Lake Garda reflects a clear shift among affluent Indian travellers toward destinations that feel more intimate, layered and culturally resonant than the country’s better known cities. Instead of standardised hotel luxury and checklist sightseeing, this segment is increasingly looking for exclusivity, authenticity and deeper local connection, which the brand aims to deliver through highly serviced, design-focused villas that foreground local landscape and lifestyle.
Co-CEO and executive director Dhimaan Shah frames the European entry as a response to the rapid expansion of the Indian outbound market. With Indian international travel projected to exceed 80 million journeys annually by 2030 and Italy already among the top five Schengen destinations for Indian travellers, Lohono Stays sees substantial headroom for growth in tailored villa product. Positioning Lake Garda as its first European outpost, the brand is using the launch to offer its core audience a differentiated holiday experience, both in terms of the accommodation model and the less saturated, more nature-driven location, while laying groundwork for further expansion across Europe.
Source: Lohono Stays by Isprava Group
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