NEWS
Mandarin Oriental refreshes its iconic identity with a modern visual evolution
Mandarin Oriental Hotel Group has unveiled a refined brand identity, marking a significant step in its evolution while honouring its rich dual-Asian heritage. The update includes a revitalised fan logo, a new custom typeface, a simplified wordmark, and an enriched colour palette—deepening the brand's connection with modern travellers while staying rooted in tradition.
Hong Kong-based Mandarin Oriental Hotel Group has revealed a sophisticated new visual identity that signals a fresh chapter in its luxury hospitality journey. Drawing on the brand’s heritage, which dates back to 1876, the transformation is more than aesthetic—it's an expression of the Group’s deep-rooted philosophy of personalised service, cultural authenticity, and timeless elegance.
Central to this evolution is the fan, Mandarin Oriental’s iconic symbol since 1985. Chosen originally for its grace, artistry, and cultural resonance, the fan now receives a refined design to reinforce its place as a globally recognised mark of excellence. Each hotel will retain its own bespoke fan—either a locally crafted creation, a commissioned piece, or a historical artefact—ensuring that individual property identities remain distinctive within the Group’s cohesive visual framework.
In addition to the refreshed fan emblem, Mandarin Oriental has introduced a proprietary typeface, MO Exceptional, designed to echo the fan’s geometry and artistic precision. The Group also adds Celadon Green to its existing black, white, and gold palette—a colour deeply rooted in Chinese and Thai heritage, inspired by ancient glazed ceramics symbolising serenity and refined luxury.
The new identity extends beyond logos and typography. From signage and room amenities to immersive guest experiences, every touchpoint now subtly reflects the brand’s modernised identity. Importantly, Mandarin Oriental ensures that around one-third of branded materials will remain localised and customised, reinforcing the Group’s commitment to property-level individuality.
This refreshed visual system seeks not just to modernise the brand’s image but to enhance emotional resonance with guests, combining craftsmanship, storytelling, and aesthetic elegance. It also pays homage to key figures from the Group’s past, including Sir Hugh Barton, whose vision led to the creation of The Mandarin in Hong Kong. The later union with The Oriental in Bangkok gave birth to the Mandarin Oriental brand and its emblematic fan logo.
As the Group continues to expand globally, this refined identity reinforces its dedication to creating unforgettable guest experiences, marrying heritage with innovation in a way that resonates with today’s luxury travellers.
Source: Mandarin Oriental Hotel Group
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