NEWS
Marriott achieves record growth in the Caribbean and Latin America in 2024
Marriott International has announced a record-breaking year in the Caribbean and Latin America (CALA) region, securing 81 new hotel agreements in 2024, marking the highest number of annual deal signings in the company’s history for the region. This growth underscores Marriott’s commitment to expanding its diverse portfolio, offering a mix of luxury, premium, select-service, and extended-stay accommodations to meet the needs of an evolving travel market.
Marriott’s rapid expansion across CALA reflects the increasing demand for high-quality lodging experiences across key destinations. The new signings span over 18 countries, reinforcing Marriott’s strategic focus on urban hubs, resort destinations, and emerging secondary markets. The company continues to diversify its brand presence, introducing iconic brands such as The Ritz-Carlton, W Hotels, JW Marriott, and Luxury Collection, alongside select-service and extended-stay offerings such as AC Hotels, Moxy, Fairfield by Marriott, and Residence Inn.
This record-breaking year highlights Marriott’s ability to adapt to shifting market trends and seize opportunities in high-growth areas. The Caribbean and Latin America have remained a focal point for Marriott’s global expansion strategy, with travelers increasingly seeking authentic, luxury experiences and innovative hospitality concepts in the region.
As demand for resort and all-inclusive properties continues to surge, Marriott is doubling down on development in some of the region’s most sought-after destinations, including Mexico, the Dominican Republic, and Costa Rica. The company is also strengthening its footprint in Brazil, Argentina, and Colombia, where both leisure and business travel sectors are on the rise.
By securing 81 new hotel deals in just one year, Marriott has demonstrated its leadership in global hospitality growth while reinforcing its position as a preferred partner for hotel owners and developers looking to invest in the thriving Caribbean and Latin American markets.
Source: Marriott Internationa
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