Marriott International solidifies leadership in Branded Residences

Expanding Portfolio

For nearly 25 years, Marriott International has offered whole-ownership branded residences that mirror the design and service quality of its renowned hotels. Since the end of 2019, Marriott has expanded its open portfolio by nearly 50%, now boasting 138 operational residential locations and a strong pipeline of 123 projects, reflecting approximately 90% growth.

Diverse Brand Offerings

Marriott's branded residences span 16 distinct brands, including The Ritz-Carlton, St. Regis, JW Marriott, Autograph Collection, EDITION, and W Hotels. This diverse portfolio offers a wide array of lifestyle and location choices, catering to both luxury and premium markets. Approximately 25% of these projects are standalone properties, while the remainder are co-located with hotels of the same brand.

Developer Opportunities

Marriott's branded residences offer substantial value to developers. The company's reputation and long-term agreements inspire buyer confidence. Key benefits for developers include:

- Strong brand affinity and buyer confidence from Marriott Bonvoy® members.
- Support from a dedicated team of residential experts in development, operations, sales, and marketing.
- Expert technical services and pre-opening guidance.
- Collaboration with a world-class global design team and leading design firms.
- Seamless integration with hotel systems and programs in co-located projects.

Dana Jacobsohn, Marriott International Chief Development Officer, U.S. Luxury Brands & Global Mixed-Use, stated, “Since Marriott opened its first branded residence property in 2000, we have seen the space continuously grow and evolve in exciting ways, expanding opportunities for developers, brands, and residents.”

ONVIA Platform

The launch of ONVIA marks a significant enhancement in the Residence Owner experience. This platform provides exclusive benefits, such as elevated Marriott Bonvoy status, preferred rates at select hotels, special offers on The Ritz-Carlton Yacht Collection voyages, culinary experiences, wellness programs, and access to a world-class concierge service.

John Hearns, Senior Vice President, Global Residential Operations at Marriott International, emphasized, “We understand that Marriott Branded Residences Owners are not only purchasing a unique and beautiful home, but they’re also buying into a lifestyle and brand promise. To enhance our Owner experience, we recently launched ONVIA, Marriott’s integrated and comprehensive Owner recognition platform.”

Conclusion

Marriott International continues to lead the branded residences market by combining luxury living with world-class service. The company's strategic initiatives, like the ONVIA platform, and its robust portfolio ensure that Marriott remains the top choice for discerning property buyers and developers alike. With ongoing expansion and innovative solutions, Marriott is set to maintain its leadership in the luxury real estate market.

The company also announced new open and pipeline projects in:

Europe, Middle East and Africa (27 open, 41 in pipeline), including:

The St. Regis Residences, Cairo, Egypt
The Residences at The St. Regis Al Mouj Muscat Resort
The Ritz-Carlton Residences, Limassol, Cyprus
The Ritz-Carlton Residences Dubai, Creekside
The Residences at The St. Regis Belgrade
Nujuma, a Ritz-Carlton Reserve Residence
The Ritz-Carlton Residences, Diriyah, Riyadh
The Lucan, an Autograph Collection Residence, London
The Ritz-Carlton Residences, Baku
Marriott Residences Al Barsha South, Dubai
W Residences Manchester

Asia Pacific excluding China (17 open, 11 in pipeline), including:

The Ritz-Carlton Residences, Hanoi
JW Marriott Residences Jeju
Marriott Residences Grand Marina, Saigon
JW Marriott Residences Grand Marina Saigon
The Residences at The St. Regis Jakarta
JW Marriott Residences Panglao Island
The Residences at The Tokyo EDITION, Toranomon
Marriott Residences Penang
W Residences Singapore – Marina View
The Residences at Arbora, a Luxury Collection Resort & Spa, Quangnam, Da Nang

United States and Canada (76 open, 35 in pipeline), including:

The Ritz-Carlton Residences, The Woodlands
The Ritz-Carlton Residences, Portland
The Ritz-Carlton Residences, Boston South Station Tower
The Ritz-Carlton Residences, Newport Beach
The St. Regis Residences, Houston
The St. Regis Residences, Boston
EDITION Residences, Miami Edgewater
The Residences at The EDITION Nashville
The St. Regis Residences, Sunny Isles Beach
The St. Regis Residences, Miami
Hotel Bozeman, Autograph Collection Residences
Renaissance Residences Honolulu
The Ritz-Carlton Residences, Predator Ridge

Caribbean and Latin America (16 open, 35 in pipeline), including:

The Ritz-Carlton Residences, Riviera Maya
The Residences at The St. Regis Costa Mujeres Resort
The Residences at The St. Regis Kanai Resort
Nekajui, a Ritz-Carlton Reserve Residence
Siari, a Ritz-Carlton Reserve Residence
The Residences at The St. Regis Cap Cana Resort
The Residences at The St. Regis Los Cabos Resort
W Residences Sao Paulo
El Mangroove Autograph Collection Residences

Source & Photo: Marriott International