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Novotel São Paulo Morumbi Unveils PSG Legend Raí’s “Legendary Room” Experience
Novotel, in collaboration with Paris Saint-Germain (PSG), has officially launched the Legendary Room celebrating Raí at Novotel São Paulo Morumbi, Brazil. This exclusive hospitality experience is part of the global Novotel Legendary Rooms initiative, merging immersive design, storytelling, and world-class amenities to honor the legacy of Raí Souza Vieira de Oliveira, one of PSG’s and Brazil’s most iconic footballers.
Known as “Capt’aine Raí,” the celebrated midfielder played a pivotal role in PSG’s golden era, captaining Brazil during the 1994 World Cup and leaving a lasting legacy with 215 matches, 72 goals, and 30 assists for PSG. The Legendary Room in São Paulo marks one of only eight such installations globally and is located just minutes from Morumbi Stadium, which also features a dedicated Sala Raí exhibition space. Through ALL – Accor Live Limitless, fans can book stays and redeem loyalty points for exclusive football-themed experiences.
The Legendary Room offers guests a uniquely personalized journey, featuring exclusive memorabilia, digital storytelling content including interviews and career highlights, as well as São Paulo-themed elements that reflect Raí’s personal favorites in the city. Younger fans can also enjoy interactive content, creating an engaging and educational experience that ties the legacy of a football great with modern hospitality.
Marcello Bandeira, General Manager at Novotel São Paulo Morumbi, emphasized the hotel’s position as a gathering place for football fans, while Nadia Benmokhtar, Diversification and Merchandising Director at PSG, highlighted the international importance of celebrating Raí’s enduring impact on the sport.
The opening of this room also strengthens ALL.com’s strategy of crafting exclusive, emotional, and unforgettable stays for loyalty members. This initiative follows successful launches in Miami, London, Valencia, Abidjan, Riyadh, Shanghai, and Jakarta, reinforcing Novotel’s global role in blending sports, culture, and hospitality.
Source: Accor
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