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Radisson launches Prize by Radisson in Bergen, marking a lifestyle push in the Nordics
Radisson Hotel Group has introduced its newest lifestyle midscale brand, Prize by Radisson, to Norway with two openings in Bergen. The move lifts the Group’s footprint in the UNESCO World Heritage city to five properties and underscores a strategy to pair design-forward stays with accessible price points. Debuting at Solheimsviken and inside the Xhibition complex downtown, the hotels target guests who want easy access to culture, nature and business hubs. Both properties plug into public transport, retail and landmark venues, positioning the brand for quick traction in one of Norway’s most visited destinations.
The flagship Prize by Radisson, Solheimsviken Bergen sits about two kilometers from the city center with 217 rooms, a restaurant and bar, a sixth-floor conservatory and a rooftop terrace framing fjord and mountain views. Guests can dine at Bergtatt and move seamlessly between casual social spaces and event areas designed for flexible gatherings. In the heart of town, Prize by Radisson, Xhibition Bergen City offers 55 rooms within the Xhibition shopping center, steps from Grieghallen and minutes from the historic wharf of Bryggen, where Radisson Blu Royal Hotel, Bergen anchors the Group’s legacy presence. Together, the pair broaden choice for travelers seeking modern comfort near the Fløibanen funicular, museums, and waterfront promenades.
Conceptually, Prize by Radisson delivers a lifestyle midscale experience with an informal vibe, colorful interiors and relaxed social zones, while maintaining the lean operating model and investment profile of an economy hotel. The brand is built for efficient new-builds and conversions, with a design proposition aimed at high GOP margins (50%+) and strong owner appeal. For guests, the proposition centers on centrally located bases where café-bar culture and community programming elevate short stays and city breaks without premium pricing. For Radisson Hotel Group, already the leading international operator in the region with more than 50 hotels in operation and development across the Nordics, the Bergen launch signals continued momentum in markets where outdoor adventure and urban culture intersect.
Source: Radisson Hotel Group
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