NEWS
Sonesta Extends Master Franchise Agreement with GHL Hoteles Through 2034
Sonesta International Hotels Corporation has extended its Master Franchise Agreement with GHL Hoteles through 2034, reinforcing a decades-long alliance aimed at expanding Sonesta’s footprint across Latin America. The renewed partnership spans key countries including Peru, Colombia, Ecuador, Chile, and Argentina, and supports Sonesta’s strategy of growing through both new builds and conversions. This milestone ensures long-term continuity in a region identified as a major growth market for the company.
Sonesta International Hotels Corporation has extended its Master Franchise Agreement with GHL Hoteles through 2034, reinforcing a decades-long alliance aimed at expanding Sonesta’s footprint across Latin America. The renewed partnership spans key countries including Peru, Colombia, Ecuador, Chile, and Argentina, and supports Sonesta’s strategy of growing through both new builds and conversions. This milestone ensures long-term continuity in a region identified as a major growth market for the company.
In a strategic move to solidify its presence in Latin America, Sonesta International Hotels Corporation has announced the extension of its Master Franchise Agreement with long-time partner GHL Hoteles until 2034. The renewed agreement grants GHL the continued right to develop and franchise a wide range of Sonesta’s brands, from economy to upscale segments, across five important South American markets: Peru, Colombia, Ecuador, Chile, and Argentina.
The extension not only signals Sonesta’s confidence in GHL as a regional operator but also reaffirms Latin America as a key pillar in its international growth strategy. Since the partnership began in 1998 with the launch of the Sonesta Hotel El Olivar in Lima, Sonesta has steadily increased its regional presence through both urban hubs and leisure destinations. Today, GHL operates 14 Sonesta-branded properties, including 7 in Colombia, 5 in Peru, and 1 each in Ecuador and Chile.
A notable upcoming addition to the portfolio is the Sonesta Hotel Miraflores, set to open in Lima in summer 2025, signaling continued momentum in Peru’s capital. This expansion comes at a time when Latin America is increasingly viewed as fertile ground for hotel development, with growing demand from both international and domestic travelers.
Brian Quinn, Sonesta’s Chief Development Officer, highlighted the significance of this renewed agreement as a foundation for future brand growth in key Latin markets. With GHL’s deep regional expertise and proven track record, the partnership is well-positioned to lead further franchise growth across the continent through strategic conversions and ground-up developments.
This long-term commitment ensures that Sonesta can scale operations efficiently while delivering a consistent brand experience tailored to regional market dynamics. The agreement positions the company to further establish itself as a competitive force in Latin American hospitality, from midscale business hotels to upscale urban resorts.
Source: Sonesta International Hotels Corporation
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