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'The White Lotus' boosts bookings for Minor Hotels' Anantara Resorts in Thailand
The third season of HBO's acclaimed series 'The White Lotus,' set in Thailand and premiering on February 16, 2025, has significantly increased interest in Minor Hotels' Anantara properties featured in the show. Anantara Lawana Koh Samui Resort, Anantara Bophut Koh Samui Resort, and Anantara Mai Khao Phuket Villas have experienced a 104% year-over-year rise in website traffic for February and a 41% increase in direct online bookings during the same period.
Notably, booking conversions spiked on February 17 and 24, aligning with the airing of the first two episodes, with room night bookings for the retail segment growing by 53% and over 180% in those two weeks compared to the previous year. Additionally, week-over-week data shows a 100% increase in search traffic on Anantara's booking engine for these three properties compared to the same weeks last year.
This surge underscores the influence of popular media on travel trends, with viewers seeking immersive experiences at the show's filming locations. To celebrate the show's success, Anantara offers a 'Lotus Awakening Escape' package, including experiences at the featured resorts and unique lotus-inspired activities that reveal the true heart of Thailand.
Source: Minor Hotels
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