

NEWS
Tribe and The House of Originals – new brands in Accor’s portfolio
Accor continues to expand its portfolio by introducing two new lifestyle brands: TRIBE and The House of Originals. Initially known for its economy and mid-range segments, and now also luxury hotels, Accor is increasing its presence in the lifestyle sector, offering more experiences and meeting the needs of its customers and partners.

The TRIBE brand was created in response to the fact that travelers seek high-quality hotel services at affordable prices. TRIBE aims to surprise guests with an original, exciting, and carefully curated offer that focuses on style rather than price. TRIBE transforms the traditional hotel experience, allowing guests to live, work, and play in contemporary interiors.
TRIBE will focus on sleek design – common hotel areas, as well as guest rooms, create a sense of greater space by opening up to the outside. The modern style is complemented by thoughtfully crafted items that enhance the sense of space. Moroso chairs, Jean-Paul Gaultier cushion sets, and lamps by renowned British designer Tom Dixon, among others. From the lobby to the guest rooms and encompassing common areas, every TRIBE property has been meticulously crafted, selected, and installed to introduce a distinctive decor to the hotel.
Reflecting this sleek design, TRIBE goes back to basics to give customers what they want and nothing more. In the rooms, guests will find storage space under the bed, the ability to relax in front of a Smart TV, or enjoy a refreshing shower with professional Kevin Murphy products. Nespresso coffee pods and T2 tea bags are complimentary, replacing the costly minibar. A Grab & Go station is also available 24/7.
A room in Hotel Sanderson
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