NEWS
voco Reaches 100 Open Hotels Globally in Less Than Seven Years
IHG Hotels & Resorts has marked a major milestone for its premium brand voco, celebrating the opening of its 100th hotel just seven years after its launch in 2018. This achievement positions voco as IHG’s fastest growing premium brand, with properties now spanning over 25 countries and a robust pipeline of 95 additional hotels.
Launched with a vision to blend distinctive charm and IHG’s global standards, voco was created to attract conversion opportunities, allowing hotel owners to rapidly join the IHG portfolio while maintaining their properties’ individual character. Its flexible approach to design and light operational framework has made it an attractive choice for owners looking to enhance returns with minimal disruption.
Recent highlights include the opening of voco Guilin Yangshuo in China, the brand’s 100th property, which offers 73 rooms across six villas with panoramic views of the Karst peaks and Yulong River. Another notable addition is voco Quang Binh Resort by IHG in Vietnam — the brand’s first-ever resort — located on Bao Ninh Beach. Meanwhile, voco The Shelby in Myrtle Beach, South Carolina, will be the first voco beachfront hotel in the U.S., with 241 rooms, private balconies, and oceanfront experiences.
The brand’s distinctive identity is anchored in its three hallmarks: ‘Come on in,’ ‘Me time,’ and ‘voco life,’ promising thoughtfully curated experiences, relaxed yet attentive service, and a consistently premium feel. According to Ginger Taggart, Vice President, Global Crowne Plaza and voco hotels at IHG Hotels & Resorts, voco’s growth reflects the brand’s ability to exceed expectations for both owners and guests while reinforcing IHG’s commitment to premium hospitality.
voco’s rapid growth also benefits from IHG’s award-winning enterprise platform, including its IHG One Rewards program with over 145 million members, cutting-edge technology, and global distribution strength. With new market entries planned in Türkiye, Malaysia, and Aruba, IHG remains on track to meet its goal of 200 voco hotels globally within ten years of launch.
Source: IHG Hotels & Resorts
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